Kind Words for Jettie Rae’s from the Asheville Citizen-Times

In early summer 2019, Asheville Citizen-Times reporter Mackensy Lunsford wrote an insightful piece about the Jettie Rae’s concept. Her story got to the essence of who we are and our intention. We’re happy to share it with you. Read her thoughtful article to get a closer look at why this restaurant project tugs at our heartstrings. It comes down to one word—inclusivity.

Jettie Rae's Fish & Such, a restaurant, pavilion and more, planned for River Arts District

A small swath of Riverlink-owned property along the French Broad River is under consideration for development that would add a casual seafood restaurant, green space, public restrooms, an open-air pavilion and more.

Behind the proposed project, Jettie Rae's Fish & Such, is longtime Asheville restaurateur and Vinnie's Neighborhood Italian owner Eric Scheffer and CoveStar developer Jim Diaz, who also hails from a line of French Creole chefs.

french broad river.jpg

The Asheville Technical Review Committee on June 3 approved, with some conditions, plans for the proposed eatery to move forward.

Next come further reviews, including by the Asheville Area Riverfront Redevelopment and Planning and Zoning commissions. If plans are approved by those boards, Scheffer and Diaz could stand before City Council as early as August. 

City approval would pave the way for the development of the 144 Riverside Drive parcel, which Diaz and Scheffer plan to purchase from RiverLink.  

Crossed by the under-construction French Broad River Greenway, Scheffer and Diaz think the property, with its food services, planned public restroom, river access and parklike setting, will be an asset to the River Arts District. 

"I want people to bring their kids and lay out a blanket if they want, bring a beach chair and just be casual and celebrate the river," Scheffer said.

Celebration of seafood culture

Scheffer and Diaz have been friends for nearly two decades, and have in common an abiding admiration for the coastal seafood cultures of the United States.

If you're from Maryland, that means Chesapeake Bay blue crabs, Old Bay, yellow beer and mallets.


PressEric Scheffer